Grow PPC & Paid Social
Paid ads focused on one thing: more leads.
Search and social ads can buy you demand tomorrow morning. They can also burn through a month of budget quietly. The difference is what you track and how fast you act on it.
The service
What is paid media?
A PPC agency in Bristol putting you in front of people ready to buy.
The mechanics are simple enough that anyone can switch a campaign on. The difficulty is knowing which of the spend is producing revenue and which is producing activity, then being willing to turn the second one off.
That means tracking that reaches past the click, all the way to the enquiry and ideally to the sale, which usually means connecting the CRM and putting the numbers on a live dashboard. Without it you are optimising towards whatever is easiest to count.
Campaigns run in-house by specialists Deliverables
What’s included.
Accounts run by the people who report on them, with the tracking built before the first pound goes out.
Google Ads
Search, shopping and performance campaigns aimed at intent rather than at volume.
Paid social
Meta and LinkedIn campaigns built around the audiences that actually resemble your buyers.
Remarketing
Following up the people who came close, without following them around for six months.
Conversion tracking
Set up first, tested properly, so the platform optimises towards enquiries and not form views.
Reporting you can check
Spend, leads and cost per lead in plain English, with the working shown.
Why it matters
Paid media is the fastest way to learn what sells.
Search takes months to answer a question. Paid answers it in a fortnight. Which message lands, which audience converts, what a lead is really worth to you: all of it can be bought as information before it is committed to as strategy.
It is also the easiest place to waste money, because the platforms are designed to spend it. Ours is a job of restraint as much as of setup.
See the results →Client results
Measured in leads and revenue.
Real numbers from campaigns we run today, reported the same way yours would be.
How we work
From audit to optimise.
Audit what you have
Where the enquiries come from now, what they cost, and which of it is worth keeping.
Agree the target
A cost per lead and a monthly volume agreed before launch, so the account is judged on enquiries rather than on impression share.
Launch and learn
Campaigns go live small, with tracking in place first, so early spend buys information.
Scale what works
Budget moves towards what is producing. You see where it went and what came back.
Our approach
We turn things off as readily as on.
Campaigns start small with tracking in place, so the first few weeks of spend buy you information rather than optimism. What produces gets more budget. What does not gets stopped.
You see where the money went and what came back, every month, including the parts that did not work. A report that only contains good news is not a report.
Talk it through with us →Questions
Frequently asked.
It depends entirely on your market and what a customer is worth. Our guide to Google Ads costs in the UK sets out the variables, but we would rather look at your numbers than publish a figure that sounds attractive and is wrong for you.
Often within the first fortnight. Getting the cost per lead down to something sustainable takes longer, usually a couple of months of tightening.
No. Charging more when you spend more puts us on the wrong side of the argument. We quote for the work so that recommending you spend less costs us nothing.
Let’s talk
Ready to know what your spend returns?
Show us the account you are running now and we will tell you what is working, what is not, and whether we would change the budget at all. Send it over, or see what we did for Corinium Plastering and ISGUS UK.
