Build Landing Pages
A landing page that turns campaign clicks into enquiries.
Sending paid traffic to your homepage wastes clicks you have already bought. We build focused pages with one message and one job, then keep testing until the cost per lead comes down.
The service
What is a landing page?
Our landing page design agency builds pages with one job: turning clicks into enquiries.
Your homepage cannot do that job. It has to serve everyone at once, including existing customers, job applicants and people hunting for a phone number. Somebody who arrived from an ad about one specific service has to go looking for what they were promised, and most of them will not bother.
A dedicated page per campaign closes that gap. As a landing page design agency we build one page per campaign, which for a business already spending on paid media is usually the cheapest improvement available.
Designed and built in-house Deliverables
What’s included.
A page per campaign, built to be measured and changed while the campaign is still running.
One message per page
The page answers the promise the ad made, with nothing else competing for attention.
Copy written for the ad
The words on the page pick up where the advert left off, so nothing feels like a bait and switch.
Built to be tested
Variants ship from the start, so the page gets better while the budget is still being spent.
Forms that get finished
The shortest form that still qualifies the lead. Every extra field costs you responses.
Tracking wired in first
Conversions recorded properly before launch, so the campaign has something honest to optimise against.
Why it matters
You have already paid for the click.
The expensive part of paid media happens before anybody reaches your site. Once someone has clicked, the money is gone whether they enquire or leave. If you are weighing that spend, our guide to Google Ads costs in the UK sets out the variables. Where they land decides which of those two happens.
A page built for that specific campaign lifts the whole account. It lowers the cost per lead without touching the bidding, and it does it on traffic you were buying anyway.
See the results →Case study: MowShop
Built to convert, measured to prove it.
A landing page design agency that builds the page and runs the campaign in the same building, so the two actually match.
How we work
From brief to live page
Discovery and research
Your business, your buyers and the competitors you are up against, understood before anything is designed.
Wireframes and concepts
Structure, messaging and flow agreed on paper. You see the plan before anyone writes code.
Design and build
Designers and developers working side by side in our Warmley office, on WordPress or Shopify.
Test, launch, improve
Checked across real devices, launched, then measured against leads and revenue and improved from there.
Our approach
Built alongside the campaign, not after it.
Because we run the paid media in-house too, the page and the advert are planned together. The promise, the wording and the audience match, which is most of the battle.
Once it is live we keep testing headlines, form length, proof and ordering through structured conversion rate optimisation. You see what was tested and what it did to the cost per lead.
Talk it through with us →Keep exploring
More from Build.
Questions
Frequently asked.
A landing page exists for one campaign and one action. It usually has no navigation and no distractions, because every extra link is another way for a visitor to leave without enquiring.
One per campaign or audience is the usual starting point. If you run three ad groups selling quite different things, three pages will almost always beat one page trying to cover all three.
Yes. We build on whatever you already run, most often WordPress. If your platform makes fast pages difficult, we will tell you before we start rather than after.
That depends on your traffic volume. With a reasonable number of clicks you will see a clear direction within two to four weeks. Lower volume takes longer, and we will not call a result before the numbers support it.
It helps, because there is existing spend to improve on. If you are about to start, building the page first is the cheaper order to do things in.
Let’s talk
Ready to turn clicks into enquiries?
Tell us what you are running and where the traffic goes today. We will tell you what a dedicated page would be worth, in leads rather than in adjectives. Get in touch, or see what this did for Corinium Plastering.
