Isgus UK.
Specialised paid search management where in-house efforts had stalled.
A leading provider of workforce management solutions seeking better visibility and more customer enquiries, after internal PPC management failed to gain traction.
Overview
From stalled to specialised.
Isgus UK, a leading provider of workforce management solutions, approached Hagerty Digital seeking to enhance their online visibility and increase customer enquiries. Despite managing their PPC campaigns internally, they struggled to achieve the desired results.
The move from generalist in-house management to specialised expertise changed the economics of every campaign.
The challenge
Spend without traction.
Where they started
What the work had to do
The strategy
Specialist hands, measurable change.
B2B search demands discipline: the right queries, the right message, and relentless measurement.
PPC restructure
A rebuilt account architecture targeting the searches that signal genuine buying intent in workforce management.
Lead quality focus
Optimisation against qualified enquiries rather than raw clicks. Leads up 312%, cost per lead down 48%.
Organic visibility
SEO work supporting the paid programme so visibility compounds rather than rents.
The result
Three times the leads, half the cost.
Qualified leads up 312% at 48% lower cost per lead. Proof that specialised management changes what an existing budget can do.
What the client gained
“The budget was never the problem. Specialised management turned the same spend into three times the pipeline.”
Why this project worked
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