Previously, Isgus UK’s internal PPC efforts failed to generate the desired traction. The campaigns lacked optimisation and failed to effectively target their desired audience, resulting in stagnant online growth and underwhelming lead generation.
Our Approach
Hagerty Digital conducted a comprehensive analysis of Isgus UK’s existing PPC campaigns to identify areas for improvement. Leveraging our expertise in digital marketing, we crafted a tailored strategy focused on optimizing ad performance, refining targeting parameters, and enhancing ad messaging to resonate with the target audience.
Strategy Implementation
With a meticulous approach, we optimised Isgus UK’s PPC campaigns across various platforms, including Google Ads and Bing Ads. We fine-tuned keyword selection, ad copy, and bidding strategies to maximize ad relevance and visibility. Additionally, we implemented advanced targeting techniques to reach potential customers at various stages of the buying journey.
Results
Following the implementation of our strategic PPC management:
Increased Website Enquiries: By refining targeting parameters and optimizing ad messaging, Isgus UK witnessed a significant uptick in website inquiries. The tailored approach ensured that the ads reached individuals actively seeking workforce management solutions, resulting in a higher conversion rate.
Boost in Phone Calls: Our targeted PPC campaigns not only drove traffic to Isgus UK’s website but also led to a notable increase in phone calls from interested prospects. By strategically positioning the company’s offerings in front of the right audience, we facilitated seamless engagement and encouraged direct communication with potential customers.
Improved ROI: With our expert management, Isgus UK experienced a notable improvement in their PPC campaign’s return on investment (ROI). The enhanced targeting and optimised ad performance translated into a higher conversion rate and a more cost-effective advertising spend.
Conclusion
Hagerty Digital’s partnership with Isgus UK exemplifies the transformative power of strategic PPC management. By leveraging our expertise, Isgus UK not only enhanced their online presence but also achieved tangible results, including increased website inquiries and phone calls. Our collaborative approach enabled Isgus UK to surpass their previous PPC performance, reinforcing the value of specialised digital marketing expertise in driving business growth.