Eden Power.

We used SEO, Google Ads, Meta Ads and CRO to help more homes and businesses in Shropshire find a trusted local solar installer.

Eden Power is a family business that fits solar panels and battery storage across Shropshire and the border counties. It is run by a father and son team. The job was to get them found by more people who are ready to go solar.

SEO Meta Ads Google Ads CRO

4 services SEO, Google Ads, Meta Ads and CRO Solar and storage Home and business services promoted Shropshire Towns and areas covered

Overview

Trusted locally. Easier to find online.

Eden Power is a family business based in Ludlow, Shropshire. A father and son team fit solar panels, battery storage and EV chargers for homes and businesses. They are MCS accredited and their customers speak very well of them. They wanted more of the right people to find them online and ask for a quote.

We brought SEO, Google Ads, Meta Ads and new landing pages together, so people find Eden Power whether they are just looking into solar or ready to book a survey.

At a glance client Eden Power

30% More impressions in Google search

We rewrote the solar and battery pages for each Shropshire town Eden Power covers

Google Ads reach people searching for solar installers near Ludlow

Meta Ads put solar and battery storage in front of homeowners on Facebook and Instagram

We fixed the website first, then built landing pages that turn ad clicks into quotes

The challenge

Great reviews. Not enough people finding them.

Where they started

Lots of pages that looked too alike to search engines

Customers spread across many Shropshire towns, not just one

A crowded market full of big national solar firms

SEO and paid ads that were not working as one plan

What the work had to do

Show up when people search for solar panels in their area

Bring in more quote requests from homes and businesses

Promote battery storage, including for homes that already have panels

Spend the ad budget on the searches that matter most

The strategy

Four workstreams, one plan.

We ran four workstreams side by side, each built around how people look for a solar installer.

SEO for local solar searches

We cleaned up the service and location pages so each one had its own clear focus. We added helpful guides on solar and battery storage, and linked pages together so people and search engines could find them.

On-page SEO Location pages Content

Google Ads for people ready to buy

We ran search campaigns for people looking for solar panels, batteries and installers near them. We kept the ads focused on the towns Eden Power covers, tracked every call and quote form, and moved budget toward the searches that brought in real enquiries.

Search campaigns Local targeting Conversion tracking

Meta Ads that reach local homeowners

We ran Meta Ads on Facebook and Instagram to reach homeowners across Shropshire before they start searching. The ads promoted solar panels and battery storage, including for homes that already have panels.

Facebook ads Instagram ads Local targeting

Landing pages that turn clicks into quotes

When we took Eden Power on, we started by fixing general issues across the website. We then built landing pages for the ads, each focused on one service, with a clear way to ask for a quote.

Website fixes Landing pages Quote forms

The result

Easier to find. Easier to trust.

Impressions in Google search rose by over 30% and clicks by nearly 10%. We gave Eden Power a joined up way to reach people who want solar, from their first search to their first quote request.

What the client gained

Service and location pages that are easier to find in search

Ads focused on the searches that bring in real quote requests

One plan for SEO, Google Ads and Meta Ads, tracked from click to enquiry

Over 30% more impressions and nearly 10% more clicks from Google search

A fixed-up website with landing pages built to turn clicks into quotes

“Eden Power already does great work, and its customers say so. Our job was to make sure more people find them when they start looking for solar.”

Why this project worked