South West Floor Care.

We rebuilt the website for a Bristol stone and tile floor specialist to turn more visitors into quote requests.

South West Floor Care is a small family firm based in Bristol. It cleans and restores stone, tile and luxury vinyl floors across Bristol, Bath and South Gloucestershire. The job was to rebuild its old website so more visitors ask for a quote.

Web Design Web Dev CRO

5 services Stone, tile, vinyl, commercial and worktops 3 step form A quote from a few phone photos 60+ reviews Google reviews put up front

Overview

Great floors. A website to match.

South West Floor Care has cleaned and restored floors in the South West for over 12 years. The same small team quotes the job, does the work and answers the phone. Its old website did not show the quality of that work, and it was hard to ask for a price. The business wanted a site that turns more visits into quotes.

We rebuilt the website from the ground up, with real before and after photos and a quick way to get a fixed price.

At a glance client South West Floor Care

We designed a clean new look built around real before and after photos

Stone, tile, vinyl, commercial floors and worktops each have their own page

A three step quote form lets customers send photos straight from their phone

Google reviews and the phone number sit up front on every page

The challenge

Good work. Hard to see online.

Where they started

An older template website that did not show the quality of the work

Five services with no clear page for each one

Strong Google reviews that visitors could not easily see

No quick way to send photos and ask for a price

What the work had to do

Show the finish on real floors with before and after photos

Give each service its own clear, simple page

Put reviews and trust points where people make up their minds

Make asking for a fixed quote quick on any device

The strategy

Design, build and convert, one plan.

We ran three workstreams side by side, each built around how home owners and businesses choose who to trust with their floors.

A design that lets the floors do the talking

We designed a clean new look around the client’s own photos. A before and after slider shows the change on a real job, and short, plain wording explains each service.

Photo layouts Before and after slider Clear wording

A website rebuilt around each service

We rebuilt the website in WordPress, with its own page for stone floors, tile and grout, Amtico and Karndean, commercial floors and worktops. We added a map of the areas they cover and answers to common questions.

WordPress build Service pages Area map

A quote journey made for phones

We built a three step quote form where visitors tick what needs cleaning and add a few phone photos. We put the phone number, Google reviews and a quote button on every page, so it is easy to get in touch.

Quote form Photo uploads Click to call

The result