SL Clothing.
We scaled paid media across Google and Meta and built email into a retention engine, with both channels working as one.
A workwear clothing brand with a strong product and room to grow online. The website was in place. The job was acquisition and retention.
Overview
Acquire, retain, repeat.
SL Clothing is a workwear clothing company with a strong product and room to grow online. With the website already in place, the opportunity was in acquisition and retention: bringing new customers in efficiently through paid media, and getting the most value from them through email.
We took on paid media and email together for SL Clothing, so every new customer from ads is picked up and nurtured by email from day one.
The challenge
Two channels. Not yet one system.
Where they started
What the work had to do
The strategy
Paid brings them in. Email brings them back.
We ran two workstreams as one programme, with paid feeding email and email making paid worth more.
Paid media that scales
We rebuilt Google Shopping and Search around best-sellers and high-intent terms, used Meta to reach new audiences, and set up full-funnel retargeting to recover lost sales.
Email that retains
We built welcome, abandoned-cart, browse-abandon and post-purchase flows, set a campaign calendar around launches, and segmented so the right message reaches the right customer.
The result
Every customer worth more.
What the client gained
“Growth isn’t just about spending more on ads. Build acquisition and retention to work together and every new customer is worth more than the last.”
Why this project worked
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