Phinch Accountants.

We used SEO, Google Ads and Meta Ads to bring a steady flow of new enquiries to a South West accountancy firm.

Phinch is a firm of accountants and tax advisers based in Weston-super-Mare. It helps businesses and individuals across the South West, including Americans living in the UK. The job was to get the firm found by more of the right people.

SEO Google Ads Meta Ads

650k+ Search impressions 4.5k+ Clicks from Google search 400+ Google Ads conversions 200+ Meta Ads leads

Overview

Expert tax advice. Easier to find.

Phinch is a firm of accountants and tax advisers in Weston-super-Mare. It looks after businesses and individuals across Somerset, Bristol and the wider South West. It also has a specialist team for US tax, helping Americans who live in the UK. The firm wanted more of the right people to find it online and get in touch.

We brought SEO, Google Ads and Meta Ads together, so people find Phinch whether they are searching for help or scrolling their feed.

At a glance client Phinch

650k+ Impressions in Google search

Local and US tax pages helped Phinch get seen 650k+ times in Google, with 4.5k+ clicks

Google Ads brought in 400+ conversions at £7 each

Meta Ads reached people before they searched, bringing in 200+ leads at £22 each

Every enquiry is tracked, so the firm knows which channel won each new client

The challenge

Strong advice. Not enough people finding it.

Where they started

A wide range of services that could be easier to find online

Specialist US tax help that was hard for the right people to find

Search and social ads that were not working as one plan

What the work had to do

Show up when people search for an accountant in their area

Reach Americans in the UK who need help with US tax

Bring in more enquiries from businesses and individuals

Spend the ad budget on the searches that matter most

The strategy

Three channels, one plan.

We ran three workstreams side by side, each built around how people look for an accountant or tax adviser.

SEO for local and specialist searches

We tidied up the service and location pages so search engines and readers could understand them. We wrote clear content for each town the firm covers and for its specialist tax services.

On-page SEO Location pages Content

Google Ads that reach the right people

We ran Google Ads for people searching for accountants and tax help, focused on the services and areas that matter most to the firm.

Paid search Targeting Budget control

Meta Ads that start the conversation

We ran Meta Ads to reach business owners and individuals across the South West, and made it quick and easy for them to get in touch.

Paid social Lead generation Audience targeting

The result

More enquiries. At a steady cost.

Clicks from Google search rose by over 120% and impressions by over 150%. Google Ads brought in 400+ conversions at £7 each. Meta Ads brought in 200+ leads at £22 each.

What the client gained

650k+ impressions and 4.5k+ clicks in Google search

400+ conversions from Google Ads at £7 each

200+ leads from Meta Ads at £22 each

Service and location pages that are easier to find

Over 120% more clicks and over 150% more impressions from Google search

“People choose an accountant they trust. Our job was to make sure Phinch shows up when they start looking.”

Why this project worked