Outside Finance.

We used Google Ads, SEO, social media and email to help more buyers choose finance for big machinery purchases.

Outside Finance is part of Tallis Amos Group. It helps customers spread the cost of tractors and other large machines. The job was to put finance in front of more buyers.

SEO PPC Social Media Email Marketing

20+ Finance leads from Google Ads Under £10 Cost per lead 4 channels SEO, paid, social and email

Overview

Big purchases. Easier to plan for.

Outside Finance is part of Tallis Amos Group. It helps customers pay for large purchases like tractors over time, so they don’t need to find the full cost up front. The group wanted more buyers to know finance was an option, and to choose it when making a big purchase.

We brought SEO, paid ads, social media and email together, so buyers hear about finance at each step of their decision.

At a glance client Outside Finance

20+ Finance leads from Google Ads

We got finance pages showing up when buyers search for ways to pay for a tractor

Google Ads reached buyers researching machinery and finance, at under £10 per lead

Social posts reminded Tallis Amos Group customers they can spread the cost

Follow-up emails help buyers weigh up finance before a big purchase

The challenge

Big purchases. Finance not front of mind.

Where they started

Fewer buyers using finance than the group wanted

Finance options that could be easier to find online

Search, paid, social and email running separately

Long buying decisions with few chances to stay in touch

What the work had to do

Sell more finance on large purchases like tractors

Make finance easy to find when buyers are researching

Reach the right buyers across search and social

Stay in touch through longer buying decisions

The strategy

Four channels, one plan.

We ran four workstreams as one programme, each built around how buyers research and pay for big machinery.

SEO for finance searches

We made the finance pages clearer for search engines and for buyers, with simple content about paying for large machinery over time.

On-page SEO Content Search visibility

Google Ads that reach buyers

We ran Google Ads for people looking into machinery and finance, focused on the searches and areas that matter most to the business. The campaigns brought in 20+ leads at under £10 each.

Google Ads Paid search Targeting

Social media that keeps finance visible

We used social media to keep finance in front of machinery buyers, with regular posts about spreading the cost of a big purchase.

Social content Audience reach Brand awareness

Email that supports the decision

We set up emails to help buyers who are weighing up a big purchase, sharing finance options at the right time.

Email campaigns Nurture Segmentation

The result

20+ leads, under £10 each.

Our Google Ads brought in 20+ finance leads at a cost of under £10 per lead. Alongside SEO, social media and email, finance now has a joined-up presence from first search to final decision.

What the client gained

20+ finance leads from Google Ads

A cost per lead of under £10

One joined-up plan across search, social and email

“Big purchases take time. When finance shows up at every step, it becomes an easy option to choose.”

Why this project worked