Mow Shop.
CRO-led, full-funnel growth for a heritage garden equipment brand.
A supplier of gardening and outdoor equipment serving B2C and B2B. Competitively priced, backed by 100+ years of industry experience, but struggling to gain traction online.
Overview
Every channel, one funnel.
MowShop is a supplier of gardening and outdoor equipment serving both B2C and B2B customers. Despite being competitively priced and backed by over 100 years of industry experience, the brand was struggling to gain traction online, relatively early in its digital lifecycle, with untapped potential across every channel.
Hagerty Digital took on the whole funnel: website, paid, organic and email, measured against one number, revenue.
The challenge
A century of expertise. No online traction.
Where they started
What the work had to do
The strategy
Full-funnel, data-driven.
Four channels run as one programme, with every decision made on performance data.
CRO-led storefront
A WooCommerce experience continuously tested and refined so that growing traffic converts at a growing rate.
Paid media that pays back
Structured Google Ads campaigns across the range, managed to a 17.62x return on ad spend.
Compounding SEO
Technical foundations and content strategy that grew organic search 173% year on year.
Lifecycle email
Automated flows that turn first-time buyers into repeat customers across both audiences.
The result
Long-term growth, compounding.
Revenue up 227% year on year, organic search up 173%, and paid spend returning 17.62x. A heritage brand now growing online as strongly as it deserves to.
What the client gained
“Channels in isolation plateau. The whole funnel, run together and measured on revenue, compounds.”
Why this project worked
Ready to grow?
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