We designed & developed a brand new Shopify store for My Reusable which has seen a 164% increase in Y-o-Y revenue since pairing with our Facebook ads management.
My Reusable are a supplier of reusable coffee pods and wanted a website that showed off their commitment to sustainability and eco-friendly living. The decision to revamp their website stemmed from several key factors that aligned with their business goals and customer-centric approach.
In conjunction with the redesign of My Reusable’s Shopify store, our engagement extended beyond website development to encompass a comprehensive approach aimed at elevating the brand’s presence across diverse channels. Recognising the significance of a cohesive brand identity, we undertook the task of revitalising My Reusable’s image. This involved crafting a new branding strategy, extending to the design of their packaging. The objective was to create a visually appealing and consistent representation of their commitment to sustainability, resonating with their target audience and reinforcing the eco-friendly values of their products.
SEO
In tandem with the website revamp, our team assumed responsibility for the management of My Reusable’s SEO. Our approach involved a meticulous optimisation strategy encompassing on-page elements, site structure improvement, and rigorous keyword research. The goal was to enhance online visibility, securing higher rankings on search engine results pages. This strategic initiative aimed to make My Reusable more discoverable to potential customers actively searching for sustainable coffee pod solutions.
PPC
Simultaneously, we took charge of Pay-Per-Click (PPC) campaigns to drive targeted traffic to the My Reusable website. Through strategic keyword selection, compelling ad creatives, and continuous optimisation, our focus was on maximising the return on investment for their advertising budget. These PPC campaigns seamlessly complemented the overall digital marketing strategy, contributing significantly to the notable increase in year-over-year revenue.
Social Media Management
Our involvement also extended to the orchestration of tailored social media campaigns for My Reusable. Leveraging the power of various platforms, we engaged their audience through compelling content, visuals, and promotions. The success of our social media efforts was evident in the synergy with the Facebook ads management, creating a cohesive online presence that resonated with the target market.
The Result
This holistic approach, encompassing branding, SEO, PPC, and social media management, ensured that My Reusable’s online presence was not confined solely to the website but extended across various touchpoints. By unifying branding efforts and marketing strategies, we aimed to create a comprehensive and consistent narrative, strengthening My Reusable’s position in the market. The positive results, particularly the significant increase in year-over-year revenue, underscore the effectiveness of this integrated and multifaceted approach.