Hop Union Brewery.

We designed and built a new website, then ran SEO, paid ads, CRO, email and automation for a family-run Bristol brewery.

Hop Union Brewery is a family-run, independent brewery in Brislington, Bristol. It brews cask, keg, can and bottle beers and runs its own taproom. The job was to reach more beer fans and turn more website visits into orders.

Web Design Web Dev SEO Paid Ads CRO Email Marketing Automation

6 services Web, SEO, ads, CRO, email and automation Bristol Brewed and packed in Brislington Cask to can Beer in every format

Overview

Great beer. Easier to find and buy.

Hop Union Brewery is a family-run brewery in Brislington, Bristol. It started life as a traditional cask brewery and now brews a wide range of craft beers. Its beers are sold in cask, keg, can and bottle, and people can drink them at the taproom on site. The brewery wanted more people to find its beers, buy them online and keep coming back.

We built a new website and joined up SEO, paid ads, CRO, email and automation, all working toward the same goal.

At a glance client Hop Union Brewery

We designed and built a new website that shows off every beer, from cask to can

SEO and backlinks from relevant sites help beer fans find Hop Union on Google

Paid ads put Hop Union’s craft beers in front of drinkers who hadn’t tried them yet

Email campaigns keep fans coming back for new brews

Automated competitor checks show what other breweries are doing, so we can spot gaps

The challenge

Loyal fans. Room to grow.

Where they started

A loyal local following, but few new drinkers finding the brand online

Website visitors who looked at the beers but did not always buy

No regular way to keep in touch with past customers

Marketing that was not joined up across channels

What the work had to do

Reach more craft beer fans in Bristol and beyond

Make it simpler to go from browsing to buying

Keep customers coming back with regular emails

Share news about new beers and taproom events

The strategy

Six workstreams, one plan.

We ran six workstreams side by side, each built around how people find, choose and buy craft beer.

A new website built to sell beer

We designed and built a new website that shows off the beers and the taproom, with a shop that is simple to use on any device. Every beer is easy to find, whether people want cask, keg, can or bottle.

Web design Web build Online shop

SEO that helps beer fans find the brewery

We improved the pages for the searches beer fans use, like craft beer in Bristol. We also built backlinks from relevant sites, so Google sees Hop Union as a brewery worth showing.

On-page SEO Backlink building Local search

Paid ads that reach new drinkers

We set up and ran paid ads to show Hop Union beers to people who enjoy craft beer. We kept the ads clear and simple, tested different messages and images, and sent people to the right page for what they wanted.

Campaign setup Audience targeting Ad testing

CRO that turns visits into orders

We looked at how visitors used the website and where they got stuck. We then made changes to key pages, with clearer product pages, simpler steps to order and stronger calls to action. We tested each change to see what worked best.

User journeys Page testing Simpler ordering

Email that keeps fans coming back

We built email campaigns to keep in touch with customers. We used them to share new beers, offers and taproom events. We also set up automatic emails, such as a welcome email for new subscribers.

Welcome emails Regular campaigns Customer lists

Automated competitor analysis

We set up automation that keeps an eye on other breweries online. Hop Union can see what competitors are doing and spot gaps in the market, without hours of manual research.

Automation Competitor tracking Market insight

The result