Dragons Delicacy.
Building a high-impact WordPress website from the ground up.
A growing food brand with a strong product offering and no digital infrastructure to match. We designed and built a fully bespoke platform that reflects the brand’s quality and carries its future marketing.
Overview
More than a website. A growth platform.
Dragons Delicacy is a growing food brand with a strong product offering but no digital infrastructure capable of supporting long-term growth. The business needed more than just a website. It required a scalable, conversion-focused platform that reflected its brand quality and supported future marketing activity.
Hagerty Digital was commissioned to design and build a fully bespoke WordPress website from scratch, approaching the project as both a branding and a performance exercise.
The challenge
Strong brand. No foundations.
Where they started
What the work had to do
The strategy
Built for growth, not just aesthetics.
Four workstreams, one objective: a site that looks premium and performs commercially from day one.
Brand-led website design
A clean, premium design aligned with the Dragons Delicacy identity: a digital presence that reflects the quality of the brand itself.
Custom WordPress development
Built entirely from scratch. Unlike template-driven builds, this ensures long-term adaptability, clean scalable code and easy backend editing for the client.
Conversion-focused user journey
Every element designed with user behaviour in mind, guiding visitors naturally toward enquiry and purchase actions.
SEO-ready foundation
Technical SEO best practice from launch, positioning Dragons Delicacy for organic growth as marketing efforts scale.
The result
A platform designed for sustained growth.
Bookings rose 34% following launch. Beyond the headline number, Dragons Delicacy now has a professional, scalable website that establishes it as a credible, premium brand and carries every future marketing campaign.
What the client gained
“We don’t just build websites. We build digital assets designed to drive measurable business growth.”
Why this project worked
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