Cooler Options Plumbing & Heating.

We designed and built a new website for a Cheshire plumbing and heating company.

Cooler Options Plumbing & Heating is a family run plumbing and heating business based in Crewe. It fits boilers, repairs heating and handles emergency plumbing across Cheshire and the North West. The job was to launch the new brand online and make it easy for local homes to call or ask for a quote.

Web Design Web Dev

4 services Boilers, heating and plumbing 24/7 Emergency cover made easy to find New brand Launched with a fresh name and look

Overview

A new brand. Ready on day one.

Cooler Options Plumbing & Heating is a family run business based in Crewe, set up to focus on homes. The team fits boilers, repairs heating, fixes everyday plumbing problems and handles emergency call outs. Its customers are homeowners, landlords and property managers across Cheshire and the North West.

We designed and built a new website that explains each service clearly and makes it quick to call or ask for a quote.

At a glance client Cooler Options Plumbing & Heating

We gave a brand new plumbing and heating name in Crewe its own clean look

Boilers, heating repairs and everyday plumbing each have their own page

An emergency section, areas page and reviews page help homeowners act fast

Customers can call or ask for a quote from anywhere on the site

The challenge

A new name. Starting from scratch.

Where they started

A new plumbing and heating brand with no online home of its own

Four services that each needed to be explained clearly

Emergency work where people need to call fast, often from a phone

What the work had to do

Launch the new brand with a clean, trustworthy website

Give boilers, heating, emergency and general plumbing their own pages

Show Gas Safe work, reviews and local cover up front

Make it quick to call or ask for a free quote from any page

The strategy

Design and build, side by side.

We ran two workstreams side by side, each built around how people choose a plumber when something goes wrong at home.

A clean design for a new brand

We designed a clean, simple look for the new brand. We used plain wording, clear headings and real photos, and put Gas Safe details, reviews and local cover where visitors see them first.

Brand look Trust signals Mobile layouts

A website built around each service

We built a new WordPress website with its own page for boiler installs, heating, emergency plumbing and general plumbing. We added pages for the areas covered, reviews and the team, with a call button and a quote form on every page.

WordPress build Service pages Quote forms

The result