Bristol & Bath Air Con.

We developed the website and used SEO to help more homes and businesses across Bristol and Bath find a trusted local air con team.

Bristol & Bath Air Con installs, services and repairs air conditioning for homes and businesses. It covers Bristol, Bath and towns across the South West. The job was to get the firm found by more people searching for air con near them.

SEO Web Dev

5 areas Towns and cities covered 3 services Installs, servicing and repairs Home and business Customers reached

Overview

Trusted engineers. Easier to find.

Bristol & Bath Air Con is a local air conditioning firm. Its F-Gas certified engineers install, service and repair systems for homes and businesses. It covers Bristol, Bath, Swindon, Gloucester and Weston-super-Mare. The firm wanted more people to find it online when they search for air con.

We developed the website and built an SEO plan around how people search for air con, so the right customers find the firm when they need it.

At a glance client Bristol & Bath Air Con

1,600% More clicks from Google search

We rewrote the install, servicing and repair pages so people and Google can follow them

Bristol, Bath, Swindon, Gloucester and Weston-super-Mare each got their own page

Our articles answer the air con questions people type into Google

We developed the website and tidied up the tech so Google can read every page

The challenge

Good work. Hard to find online.

Where they started

A busy local market with lots of air con firms chasing the same searches

Customers spread across several towns, not just Bristol and Bath

Service pages that could say more about what the firm offers

Demand that rises and falls with the weather

What the work had to do

Show up when people search for air con in their area

Reach both homeowners and business owners

Bring in more quote requests through the website

Build steady search traffic that lasts beyond the summer

The strategy

A better site, found locally.

We ran two workstreams side by side, built around how people look for air conditioning near them.

Local SEO for every area they cover

We tidied up the service pages so search engines and readers could understand them. We built a page for each town the firm covers and wrote articles that answer the questions customers ask before they buy.

On-page SEO Location pages Content

A website that turns visits into calls

We developed the website so it is clear and easy to use, with every service set out simply. Each page makes it easy to call or ask for a quote, so people who find the firm on Google can get in touch fast.

Web development Quote journeys

The result

Easier to find. Easier to call.

Clicks from Google search rose by over 1,600% and impressions by over 150%. We gave Bristol & Bath Air Con a clear way to reach people who need air con, from their first search to their first quote request.

What the client gained

Service and location pages that are easier to find in search

Helpful content that answers common customer questions

A better website and a solid SEO base the firm can keep building on

Over 1,600% more clicks and over 150% more impressions from Google search

“When the weather turns hot, people search for air con fast. Our job was to make sure Bristol & Bath Air Con is there when they do.”

Why this project worked