You’ve probably clicked on a Google advert, opened a marketing email, or found a brand on social media at some point. If so, then you’ve been directly affected by digital marketing.
But what can a digital marketing agency actually do for you? And why are so many businesses hiring one?
Whether you’re a start-up looking to establish your online presence, or an existing business looking for more leads, digital marketing agencies offer the expertise and ongoing support you need to expand your business online.
Here’s everything you need to know about digital marketing agencies, including the services they provide and how they can help grow your business.
What Is a Digital Marketing Agency?
Digital marketing agencies help you reach more customers online. Rather than trying to advertise locally through newspapers, radio or tv, agencies use digital channels to improve visibility and generate more website traffic and enquiries.
Rather than offering a range of individual services, a digital marketing agency develops a bespoke strategy for your business and continually optimises their efforts to help you achieve a positive return on investment.
What Services Do Digital Marketing Agencies Offer?
Different agencies will offer different services, but most digital marketing agencies offer a mix of the services below:
SEO
Search engine optimisation is exactly that. Optimising your website so it ranks higher on Google and other search engines when someone searches for keywords relevant to your business.
SEO includes:
- Keyword research
- Website development
- Content writing
- On-page optimisation
- Link building
- Local SEO
- Monitoring website performance
Instead of paying for adverts, SEO encourages organic traffic to your website.
PPC
Pay-per-click adverts allow you to appear at the top of search engine results pages without the longer wait that comes with SEO. It involves buying advertising spots on platforms like Google and Meta.
Agency PPC experts will:
- Research profitable keywords
- Write advert copy
- Manage budgets
- Optimise campaigns
- Increase conversions
With effective PPC management, you can start generating leads almost instantly while maintaining a positive ROI.
Website Design & Development
Your website is often the first thing potential customers will experience when searching for your business online. Digital agencies design and develop websites that are:
- Mobile-friendly
- Fast
- Easy to navigate
- Optimised for search engines
- Built to convert visitors into customers
If your website is slow to load, struggling to rank on Google, or you simply don’t have one, then look for an agency who can design you a website that fits with your brand and helps with your online goals.
Email Marketing
Social media may have reduced the popularity of email, but it’s still one of the best ways to market your business. From newsletters to automated user journeys, an email marketing campaign can keep you at the forefront of your customers’ minds.
Social Media Marketing
Running a social media channel goes beyond posting every now and again. Managing your social media presence requires someone to create content, schedule posts, and manage paid social campaigns.
A good social media marketing agency will administer your social media accounts across platforms like Facebook, Instagram, TikTok and LinkedIn and they’ll analyse the performance of your profiles and use this data to improve engagement and reach.
How Can a Digital Marketing Agency Grow Your Business?
Digital marketing agencies allow you to outsource online tasks that can help grow your business, but that doesn’t mean your business should expect an agency to do all the work for you.
Here are some of the benefits you’ll see when hiring a digital marketing agency:
Save Time
There are lots of tasks that need doing within digital marketing. From optimising your website for search engines and potential customers, to managing your online adverts. Marketing can eat up a lot of your time, time you could be spending growing your business.
Outsourcing your digital marketing will leave you free to focus on running your business knowing that there’s a team of experts taking care of your online presence.
Access to Specialist Knowledge
How many employees do you have that can take on every aspect of digital marketing? Chances are, not many.
By hiring a digital marketing agency, you’ll get SEO specialists, content writers, PPC experts, web designers and developers, social media specialists and email marketers. Each will have a unique set of skills and experience. Instead of employing numerous new staff, you get an entire team under one employment.
Attract More Leads
How do you find new customers? Chances are, you rely on word of mouth.
When you hire a digital marketing agency, you’ll start to appear to many more people online. Whenever someone searches for your product or service, your business will be visible. You’ll start to generate high-quality leads and gain moreconsistent sales month on month.
Keep Up With Competitors
Technology, search engines, advertising and customers are always evolving, and to keep up you need to adapt.
By using a digital marketing agency, your online presence will be monitored and adjusted to ensure you’re keeping on top of the ever-changing digital world.
Should I Hire a Digital Marketing Agency?
If you want your business to succeed online, you need to consider hiring a digital marketing agency. Not only will you save time managing your online tasks, but you’ll have a team of experts working around the clock who know exactly how to help your business grow.
Want a new website? Need better SEO? Running Ads but not sure they’re working? An agency can help with everything.
Work With Hagerty Digital
Here at Hagerty Digital we like to keep digital marketing simple. We work with businesses of all sizes to provide high-quality marketing that brings real results.
Want to see your business showing up on Google’s first page? How about convert more of your website traffic into leads? Or maybe you want to start appearing in Google Ads. Whatever your goals, our digital marketing experts can help.
Get in contact with Hagerty Digital today and see how we can help grow your business.
