Scale Reporting & Dashboards
Live business data. Clearer decisions.
A report that arrives on the eighth, about the month before, is a history lesson. We build dashboards you can open whenever the question occurs to you.
The service
What is a reporting dashboard?
Business intelligence dashboard development puts all your numbers on one live screen.
The point is not prettier charts. It is that nobody has to spend the first morning of the month exporting spreadsheets, and nobody has to wait for that person to finish before they can answer a question.
A good dashboard is mostly an exercise in leaving things out. Five numbers you act on beat forty you scroll past, and knowing which five is a question of understanding what each metric actually tells you.
Systems mapped before they are automated Deliverables
What’s included.
Built around the decisions you actually make, with the working left visible so you can check it.
Live KPI dashboards
The handful of figures that tell you whether this month is going well, refreshed automatically.
Multiple data sources
Website, ads, CRM and finance in one place, so nobody argues about whose number is right.
Revenue attribution
Which channel produced which sale, rather than which channel produced the most clicks. That is the difference between reporting on paid search and guessing at it.
Automated alerts
A message when something moves sharply, so you find out in a day rather than in a month.
Plain-English metrics
Labels your whole team understands, not the platform names nobody outside marketing recognises.
Why it matters
You cannot act on last month.
By the time a monthly report lands, the spend it describes is gone and the campaign that caused it has moved on. Decisions get made on instinct in the meantime, because waiting is not an option.
Live numbers change the rhythm. Problems get caught in the week they start, and the good months become something you can look at and repeat rather than something you hope happens again.
See the results →What you get
Boring, in the best way.
Reporting is judged on what stops happening: the monthly export, the wait for one person to finish, and the meeting where two people bring different numbers.
Nothing gets retyped
The figures refresh themselves, so nobody spends the first morning of the month exporting spreadsheets.
Nothing gets forgotten
A message lands when something moves sharply, so you find out in a day rather than in a month.
Nothing is a mystery
Every figure can be traced back to where it came from, so you can check our numbers against your own.
How we work
From map to machine.
Map the process
We sit with the people who do the work and write down what actually happens, not what the manual says.
Fix it first
Automating a bad process makes it fail faster. Anything broken gets straightened out before it is built.
Build and connect
The tools you already pay for, wired together, with the gaps filled by something built for you.
Hand it over
Documented, monitored and explained to your team, so the system is yours and not ours.
Our approach
We show our own working.
Every figure on a dashboard we build can be traced back to where it came from. If you want to check our numbers against your own, you should be able to, and clients who do that are the ones who trust the reporting.
We would also rather report a bad month clearly than dress it up. A report you cannot make decisions from is decoration.
Talk it through with us →Keep exploring
More from Scale.
Questions
Frequently asked.
Usually Looker Studio, because it is free, sits well with most data sources and does not lock you into us. Where something more capable is genuinely needed we will say so.
Yes, provided we can get at it. If your system has no export or API we will tell you what is realistic before quoting anything.
It refreshes itself. If you want changes later they are usually small, and the dashboard is yours to hand to somebody else if you prefer.
Let’s talk
Ready to stop waiting for a PDF?
Tell us which numbers you check and how you get them today. We will tell you what can be automated and what a useful dashboard would actually contain.
