Severnside Campervans.
A website rebuilt to showcase the craft and convert the interest.
Dissatisfied with an outdated website that failed to showcase their unique conversions, Severnside sought a comprehensive solution to attract customers and increase engagement.
Overview
Craftsmanship deserved a better shopfront.
Severnside Campervans faced an outdated website lacking modern design elements and failing to highlight the quality of their conversions. Without dedicated service and stock pages, visitors had no clear route from interest to enquiry.
The rebuild gave every conversion, every vehicle and every service a page designed to sell it.
The challenge
Great conversions. Poor conversion.
Where they started
What the work had to do
The strategy
Show the work, smooth the path.
Automotive buyers browse hard before they call, so the site has to reward that browsing.
Design-led rebuild
A modern WordPress site that presents the craft of each conversion the way a showroom would.
Service & stock architecture
Dedicated pages for services and current stock, giving buyers a reason to return and a route to enquire.
Engagement to enquiry
Clear calls to action and simplified contact flows. Enquiries up 184%, bounce rate down 52%.
The result
From browsing to booking.
Online enquiries rose 184% while bounce rate fell 52%. A website that finally works as hard as the workshop.
What the client gained
“When the product is craftsmanship, the website is the showroom. Build it like one.”
Why this project worked
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