MicroDetect faced an outdated website that failed to engage users and drive conversions. Recognizing the need for online presence, MicroDetect partnered with us to revitalise their brand and website.
The client’s previous website lacked depth in content and failed to capture the attention of their target audience. Additionally, the site struggled to convert visitors into leads, hindering their ability to maximise their online presence and grow their business effectively.
Solution
To address MicroDetect’s challenges, we began by refreshing their brand identity. We designed a new logo and brand kit, complete with mock-ups and stationary designs.
Next, we focused on redesigning the website from the ground up. Our goal was to create a modern, user-friendly platform that not only showcased the services but also encouraged visitor engagement and lead generation.
Our team crafted a visually stunning website that captivated users from the moment they landed on the homepage. We incorporated service sections highlighting MicroDetect’s specialised offerings in crop testing and bovine tuberculosis testing, providing visitors with valuable information.
To encourage visitor interaction and drive conversions, we implemented a prominent call-to-action (CTA) throughout the website. The ‘Request a Kit’ CTA invited users to take the next step in their journey with MicroDetect, resulting in warm leads and increased inquiries.
Results
SEO
Recognising the importance of search engine optimisation (SEO) in enhancing online visibility, we ensured that the MicroDetect website was SEO-ready from the outset. Each page was meticulously crafted with SEO best practices in mind, including optimised meta titles, descriptions, and keyword-rich content.
Moreover, the website was designed with the flexibility to expand through regular blog updates. By incorporating a blog section, MicroDetect has the opportunity to create and share relevant, high-quality content that not only engages visitors but also improves search engine rankings over time.
Additionally, Hagerty Digital implemented structured data markup and schema.org integration, enhancing the website’s visibility in search engine results pages (SERPs) and enabling rich snippets to appear, providing users with more context about MicroDetect’s services.
Conclusion
Our partnership with MicroDetect exemplifies our commitment to delivering results-driven solutions that empower businesses to thrive in the digital landscape. With a focus on innovation and user experience, we’ve helped MicroDetect achieve their goals and establish a strong online presence that sets them apart from the competition.