Bristol Pitbulls.

We designed and built a bespoke WordPress website to help boost ticket sales, improve the player recruitment process, inform members and look after sponsors.

A Bristol based ice hockey club with a strong identity and a committed community, but no digital home that could keep up with its ambition.

Web Design Web Dev WordPress

131% Increased quarter to quarter ticket sales Bespoke WordPress build from scratch Full Content control handed to the club SEO-ready From day one

Overview

A digital home built to grow into.

Bristol Pitbulls is a Bristol based ice hockey club with a strong identity and a committed community. The club needed more than a website. It needed a credible, scalable platform to recruit new players, keep members informed and give sponsors a presence worth paying for. They asked us to design and build one from scratch.

We planned, designed and built a bespoke WordPress site that a volunteer-run club can manage themselves, structured around getting people in touch.

At a glance client Bristol Pitbulls

131% Increase in quarter to quarter ticket sales

We designed a bold, brand-led site that matches the energy of the club

We built it from scratch on WordPress, with easy editing for fixtures, news and squad

We structured every page to move visitors from “interested” to “in touch”

We gave sponsors a prominent, valuable home on the site

The challenge

A strong club. No digital home to match.

Where they started

Poor performing and slow website

Limited online visibility for recruiting new players

No structured home for fixtures, squad and club information

A brand presence that didn’t match the energy of the club

What the work had to do

Establish credibility and a strong club identity

Drive new-player and “come and try” sign-ups

Give members one reliable place for fixtures and info

Provide visible, valuable space for sponsors

The strategy

Plan, design, build.

We ran four workstreams as one build, each focused on what the club needs the site to do rather than how it looks on launch day.

Brand-led design

We created a bold, energetic design built around the club’s identity, with a confident visual hierarchy, high-impact imagery and clear messaging for players and supporters.

Brand identity High-impact imagery Mobile-first

Custom WordPress build

We built the site from scratch on WordPress, so a volunteer-run club can update fixtures, news and the squad without any technical help.

WordPress Easy editing Fast performance

Conversion-focused journey

We structured every page to move visitors from “interested” to “in touch”, with clear calls-to-action, simple sign-up and a prominent home for sponsors.

Clear CTAs Sign-up flow Sponsor space

SEO-ready foundation

We built in technical SEO best practice from day one: clean URL structure, proper heading hierarchy, fast load times and a schema-ready framework.

URL structure Page speed Schema-ready

The result

Built for this season, and the next.

131% Increase in quarter to quarter ticket sales. A professional, scalable WordPress website that establishes the club as credible and well run, makes recruiting simpler, gives members a reliable hub and hands full content control back to the club.

What the client gained

131% increase in quarter to quarter ticket sales

A credible, well-run club identity online

A simpler, more effective way to recruit new players

A clear, reliable hub for members, supporters and sponsors

Full content control handed back to the club

“We don’t just build websites. We build digital assets designed to drive real-world growth, on and off the ice.”

Why this project worked