Why an SSL certificate is more important than you think

Our clients often ask us the purpose of SSL certificates and what they’re used for. To keep it short and sweet, SSL certificates create an encrypted channel between the user and the server. So when passing details such as your email address, passwords, credit card information or any other sensitive bits of information it gets protected to prevent any eavesdropping!

Back in 2014, Google announced that having a SSL certificate installed on your website would actually increase your organic ranking, which is another fantastic reason to make sure your site is SSL secure.

To check if your site has a SSL certificate installed, you will see ‘https://’ at the beginning of the URL in your search bar. It will also display a lock icon next to the URL similar to the below:

As a company, you need to make your customers’ security a priority. You need to protect their personal information and eliminate any risk that their personal details are accessible online.

So do they really matter? In case you’re still not sure, here’s the key points:

  • They protect your visitors
  • Show that your site is trustworthy,
  • Give you a boost in search engines.

Hagerty Digital has years of experience creating secure sites for our clients, and we can do the same for you. Contact us today to speak with one of our friendly and dedicated members of the team to help you keep your site secure.