“Isn’t blogging a thing of the past?”
Regardless if you are a small business or a multinational company, blogging is integral to your online content marketing strategy.
We believe these are the 3 key reasons as to why blogging is still important to this day:
- Drive organic traffic to your website (search engines love it!)
- Position your brand as an industry leader
- Keeps users up to date with what you’re up to
1 – Drive organic traffic to your website
All of the major search engines love fresh, relevant content, and blogging is one of the easiest and inexpensive methods for a business to create this.
When websites create blog posts consistently, they are constantly providing Google, Bing, Yahoo, and others with fresh content to index.
2 – Position your brand as an industry leader
It doesn’t matter how small your business is, blogging is a good way for your business to build trust and establish clout in your industry.
When someone visits your site and notices your valuable, expert information, they can be assured you’re professionals in what you do.
Over time, writing regularly helpful and informative blogs will make you the “go-to” tool within the industry in your particular niche, leading to more inquiries and higher conversion rates. Don’t forget people will also share your posts with their friends/family which ultimately results in more traffic to your site and potential leads!
3 – Keeps users up to date with what you’re up to
Sometimes people just want to know that you’re still active, open for business and how you’re getting on. The first thing they can look for on your site is a blog and your most recent posts. It’s useful to post the occasional update about your business among your usual topics of posts.
What should I blog about?
If you still not sure where to even begin with blogging for your business, we’re here to help you get on the way to your first blog post. Drop us an email at firstname.lastname@example.org to find out how we can help.